Conducting Company Research

Conducting company research can be crucial to a job search and interviewing. Most job searchers will not take the time to familiarize themselves with companies they apply to. Including something you know about a company in your cover letters, interviews and follow-up letters can make you stand out among other candidates. Demonstrating some knowledge of the companies that you apply to shows your initiative, drive, interest, commitment, work ethic and desire to succeed. 

Extensive information can be helpful, but is not necessary. Plan to know some basic information such as: 

• What the company does
• Where the offices are located
• Names of entry-level positions
• General history of company
• Who the competitors are

There are many sources for identifying this information such as the internet (search on company name), public libraries and the local Chamber of Commerce. It may be difficult to obtain information on a small company. Call the company and ask to be sent any brochures or annual reports that the company might have in print.